People walk into stores like Whole Foods and Trader Joe’s believing they are making safer, healthier choices.
The lighting feels softer. The signs talk about wellness, sustainability, clean ingredients, natural living, organic sourcing, and environmental responsibility. The branding communicates trust before customers even place a single item into their carts.
Consumers pay premium prices because they believe these stores represent something fundamentally healthier than conventional grocery chains.
But once you begin looking closely, another reality becomes difficult to ignore.
Plastic is everywhere.