Posted on August 25, 2021August 28, 2021 by Frederick Banks

30 Cool Finds to Obsess Over Right Now

best new fashion items 286246 1629963572759

Shop the 30 Cool Finds items I have my eye on at the moment—from affordable finds to investment buys. Return each week for my new picks.

As a fashion editor, I constantly have my eye on the latest emerging brands, trends that are gaining traction, and new items that are dropping at retailers. It’s my job to bring you the coolest finds and the special pieces I think deserve a place in your wardrobe, which is why I’m rounding up all of them here in a column dedicated to the buys I would personally put my money behind.

I also have a specific style that blends my penchant for minimalism on some days and maximalism on others, so you’ll find pieces across the board here. The common thread? A mindset for supporting amazing design talent and only investing in pieces I plan on wearing for years to come. Here, let me take you on a virtual shopping trip, on which I’ll highlight all of the pieces I think are worth adding to your cart.

30 Cool Finds

30 Cool Finds — The Reformation Lissa Dress ($278)

Just stunning.

best new fashion items 286246 1629961128358 — A.W.A.K.E. MODE Cutout Tank ($95)

When a tank top isn’t just a tank top.

best new fashion items 286246 1629961284558 — Nagnata Lucid Yoni Striped Stretch-Cotton Shorts ($190)

Very into knit shorts at the moment.

best new fashion items 286246 1629830400012 — Who What Wear Collection Nicky Knit Polo Top ($125)

I can’t get enough of this perfect top from the latest Who What Wear Collection drop.

best new fashion items 286246 1629960708318 — Zara Satin Effect Cut Out Dress ($50)

Our editor, Yusra, told me about this dress and now I can’t stop staring at it.

30 Cool Finds (more)

best new fashion items 286246 1629961991952 — Mango Leather Mixed Sneakers ($80)

Eyeing these sneakers.

best new fashion items 286246 1629962592118 — Zara Knit Cardigan ($70)

This is a bit out of character for me, but I’m really loving this knit set.

best new fashion items 286246 1629963295256 — Wardrobe Nyc Ribbed Cotton Jersey Mini Tank Dress ($195)

Not your ordinary jersey dress.

best new fashion items 286246 1629962712104 — Sprwmn Bandeau Top ($495)

A ’90s dream look.

best new fashion items 286246 1629963367118 — The Frankie Shop Agata Faux Leather Drawstring Shorts ($125)

Frankie Shop does it again.

30 Cool Finds (more)

best new fashion items 286246 1629960965555 — Cult Gaia Emily Dress ($315)

Straight fire.

best new fashion items 286246 1629962418611 — Zara Belted Trench Coat ($149)

This trench is so good.

best new fashion items 286246 1629960904694 — H&M Wide-Leg Creased Pants ( $35) $30

I actually won’t stop talking about the slouchy trousers.

best new fashion items 286246 1629963753783 — Prada Wool Jacquard Turtleneck Sweater ($1150)

Fall Prada is looking good.

best new fashion items 286246 1629963017680 — Who What Wear Collection Stella Cutout Midi Dress ($175)

Just stunning.

30 Cool Finds (more)

best new fashion items 286246 1629961175763 — Khaite Berlin Leather Sandals ($780)

Brb, dreaming about these heels.

best new fashion items 286246 1629961874482 — Mango Slit Hem Leggings ($80)

The leggings I really want in my closet.

best new fashion items 286246 1629962846855 — Zara Satin Effect Shirt Dress ($49.9)

The “going out” dress I need.

best new fashion items 286246 1629961400154 — Ariat ‘Heritage’ Leather Cowboy R-Toe Boot ($185)

Get in my closet.

best new fashion items 286246 1629962522233 — Zara Straight Cut Faux Leather Blazer ($119)

I actually tell everyone about how key a leather blazer is.

30 Cool Finds (more)

best new fashion items 286246 1629961526607 — Reformation Amy Dress ($118)

To wear with heels now and boots later.

best new fashion items 286246 1629963145542 — Zara Vintage Leather Biker Jacket ($199)

Zara has so many amazing new arrivals this week.

best new fashion items 286246 1629961675711 — Jacquemus Le Bandeau Valensole ($160)

The color I’m thinking about a lot.

best new fashion items 286246 1629961767785 — Aya Muse Soraya Pants ($480)

I’m imagining so many cool ways to style these.

best new fashion items 286246 1629962967402 — Urban Outfitters Anita Tie-Front Top ($34)

Into this top.

30 Cool Finds (more)

best new fashion items 286246 1629961956639 — Mango Pocket Tweed Jacket ($100)

This color though.

best new fashion items 286246 1629963179287 — Manu Atelier Duck Boots ($605)

Obsessed.

best new fashion items 286246 1629963683485 — Mara Hoffman Poe Woven-Hemp Shorts ($225)

Need.

best new fashion items 286246 1629963805132 — Lisa Yang Alma Cashmere Maxi Skirt ($545)

How stunning is this?

best new fashion items 286246 1629361289254 — New Balance 574 Classic Sneakers ($80)

Comfy and chic.

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