30 Cool Finds to Obsess Over Right Now

Shop the 30 Cool Finds items I have my eye on at the moment—from affordable finds to investment buys. Return each week for my new picks.

As a fashion editor, I constantly have my eye on the latest emerging brands, trends that are gaining traction, and new items that are dropping at retailers. It’s my job to bring you the coolest finds and the special pieces I think deserve a place in your wardrobe, which is why I’m rounding up all of them here in a column dedicated to the buys I would personally put my money behind.

I also have a specific style that blends my penchant for minimalism on some days and maximalism on others, so you’ll find pieces across the board here. The common thread? A mindset for supporting amazing design talent and only investing in pieces I plan on wearing for years to come. Here, let me take you on a virtual shopping trip, on which I’ll highlight all of the pieces I think are worth adding to your cart.

30 Cool Finds

Just stunning.

When a tank top isn’t just a tank top.

Very into knit shorts at the moment.

I can’t get enough of this perfect top from the latest Who What Wear Collection drop.

Our editor, Yusra, told me about this dress and now I can’t stop staring at it.

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Eyeing these sneakers.

This is a bit out of character for me, but I’m really loving this knit set.

Not your ordinary jersey dress.

A ’90s dream look.

Frankie Shop does it again.

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Straight fire.

This trench is so good.

I actually won’t stop talking about the slouchy trousers.

Fall Prada is looking good.

Just stunning.

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Brb, dreaming about these heels.

The leggings I really want in my closet.

The “going out” dress I need.

Get in my closet.

I actually tell everyone about how key a leather blazer is.

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To wear with heels now and boots later.

Zara has so many amazing new arrivals this week.

The color I’m thinking about a lot.

I’m imagining so many cool ways to style these.

Into this top.

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This color though.

Obsessed.

Need.

How stunning is this?

Comfy and chic.