![30 Cool Finds to Obsess Over Right Now 1 best new fashion items 286246 1629963572759](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963572759-main.0x800uc.jpg)
Shop the 30 Cool Finds items I have my eye on at the moment—from affordable finds to investment buys. Return each week for my new picks.
As a fashion editor, I constantly have my eye on the latest emerging brands, trends that are gaining traction, and new items that are dropping at retailers. It’s my job to bring you the coolest finds and the special pieces I think deserve a place in your wardrobe, which is why I’m rounding up all of them here in a column dedicated to the buys I would personally put my money behind.
I also have a specific style that blends my penchant for minimalism on some days and maximalism on others, so you’ll find pieces across the board here. The common thread? A mindset for supporting amazing design talent and only investing in pieces I plan on wearing for years to come. Here, let me take you on a virtual shopping trip, on which I’ll highlight all of the pieces I think are worth adding to your cart.
30 Cool Finds
![30 Cool Finds to Obsess Over Right Now 2 30 Cool Finds](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963497588-main.1600x2133uc.jpg)
Just stunning.
![30 Cool Finds to Obsess Over Right Now 3 best new fashion items 286246 1629961128358](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961128358-main.920x1380uc.jpg)
When a tank top isn’t just a tank top.
![30 Cool Finds to Obsess Over Right Now 4 best new fashion items 286246 1629961284558](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961284558-main.800x1282uc.jpg)
Very into knit shorts at the moment.
![30 Cool Finds to Obsess Over Right Now 5 best new fashion items 286246 1629830400012](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629830400012-main.1000x1354uc.jpg)
I can’t get enough of this perfect top from the latest Who What Wear Collection drop.
![30 Cool Finds to Obsess Over Right Now 6 best new fashion items 286246 1629960708318](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629960708318-main.1920x2880uc.jpg)
Our editor, Yusra, told me about this dress and now I can’t stop staring at it.
30 Cool Finds (more)
![30 Cool Finds to Obsess Over Right Now 7 best new fashion items 286246 1629961991952](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961991952-main.1001x1400uc.jpg)
Eyeing these sneakers.
![30 Cool Finds to Obsess Over Right Now 8 best new fashion items 286246 1629962592118](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629962592118-main.1920x2880uc.jpg)
This is a bit out of character for me, but I’m really loving this knit set.
![30 Cool Finds to Obsess Over Right Now 9 best new fashion items 286246 1629963295256](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963295256-main.800x1282uc.jpg)
Not your ordinary jersey dress.
![30 Cool Finds to Obsess Over Right Now 10 best new fashion items 286246 1629962712104](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629962712104-main.960x1450uc.jpg)
A ’90s dream look.
![30 Cool Finds to Obsess Over Right Now 11 best new fashion items 286246 1629963367118](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963367118-main.1598x2560uc.jpg)
Frankie Shop does it again.
30 Cool Finds (more)
![30 Cool Finds to Obsess Over Right Now 12 best new fashion items 286246 1629960965555](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629960965555-main.920x1380uc.jpg)
Straight fire.
![30 Cool Finds to Obsess Over Right Now 13 best new fashion items 286246 1629962418611](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629962418611-main.1280x1920uc.jpg)
This trench is so good.
![30 Cool Finds to Obsess Over Right Now 14 best new fashion items 286246 1629960904694](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629960904694-main.800x0uc.jpg)
I actually won’t stop talking about the slouchy trousers.
![30 Cool Finds to Obsess Over Right Now 15 best new fashion items 286246 1629963753783](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963753783-main.1598x2560uc.jpg)
Fall Prada is looking good.
![30 Cool Finds to Obsess Over Right Now 16 best new fashion items 286246 1629963017680](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963017680-main.1000x1354uc.jpg)
Just stunning.
30 Cool Finds (more)
![30 Cool Finds to Obsess Over Right Now 17 best new fashion items 286246 1629961175763](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961175763-main.920x1380uc.jpg)
Brb, dreaming about these heels.
![30 Cool Finds to Obsess Over Right Now 18 best new fashion items 286246 1629961874482](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961874482-main.1001x1400uc.jpg)
The leggings I really want in my closet.
![30 Cool Finds to Obsess Over Right Now 19 best new fashion items 286246 1629962846855](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629962846855-main.1920x2880uc.jpg)
The “going out” dress I need.
![30 Cool Finds to Obsess Over Right Now 20 best new fashion items 286246 1629961400154](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961400154-main.800x0uc.jpg)
Get in my closet.
![30 Cool Finds to Obsess Over Right Now 21 best new fashion items 286246 1629962522233](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629962522233-main.1920x2880uc.jpg)
I actually tell everyone about how key a leather blazer is.
30 Cool Finds (more)
![30 Cool Finds to Obsess Over Right Now 22 best new fashion items 286246 1629961526607](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961526607-main.1600x2133uc.jpg)
To wear with heels now and boots later.
![30 Cool Finds to Obsess Over Right Now 23 best new fashion items 286246 1629963145542](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963145542-main.1280x1920uc.jpg)
Zara has so many amazing new arrivals this week.
![30 Cool Finds to Obsess Over Right Now 24 best new fashion items 286246 1629961675711](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961675711-main.800x0uc.jpg)
The color I’m thinking about a lot.
![30 Cool Finds to Obsess Over Right Now 25 best new fashion items 286246 1629961767785](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961767785-main.960x1450uc.jpg)
I’m imagining so many cool ways to style these.
![30 Cool Finds to Obsess Over Right Now 26 best new fashion items 286246 1629962967402](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629962967402-main.800x0uc.jpg)
Into this top.
30 Cool Finds (more)
![30 Cool Finds to Obsess Over Right Now 27 best new fashion items 286246 1629961956639](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629961956639-main.1001x1400uc.jpg)
This color though.
![30 Cool Finds to Obsess Over Right Now 28 best new fashion items 286246 1629963179287](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963179287-main.1128x2000uc.jpg)
Obsessed.
![30 Cool Finds to Obsess Over Right Now 29 best new fashion items 286246 1629963683485](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963683485-main.1598x2560uc.jpg)
Need.
![30 Cool Finds to Obsess Over Right Now 30 best new fashion items 286246 1629963805132](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629963805132-main.800x1282uc.jpg)
How stunning is this?
![30 Cool Finds to Obsess Over Right Now 31 best new fashion items 286246 1629361289254](https://rcs-experience.com/wp-content/uploads/2021/08/best-new-fashion-items-286246-1629361289254-main.1128x2000uc.jpg)
Comfy and chic.